The gaming, casino and esports market has been rapidly growing every day over the past few years, attracting new followers discovering that the gaming platforms offer intense and interactive experience that is better than ever. This growth gives opportunity to the business owners to access a highly engaged audience, applying new advertising campaigns including in-game advertising and sports sponsorships.
Nevertheless, the gaming business is sometimes hard to handle and brands often find it difficult to get the attention of the audience in genuine and relevant way.
The Prague gaming summit is an event that gathers business owners in the sports gaming and online casino industry every year since 2017. The event is orientated toward the European gaming market – mostly Central and Easter Europe. The organisers and attendees have authentic perception into how gaming can successfully interact with brands and advertising. The participants in the Prague gaming summit heard first hand about the current movements, tips and tricks for a successful marketing strategy and brand identity core points which can bring success in the gaming campaigns through a series of panels, presentations and lectures.
The event is considered as the leading event in the region that offers wide range of opportunities for local and international operators to get together every year to build network and find out about the newest trends on the market. The program of the summit this year will host experts speakers in the industry who will state their knowledge in the area. Their essential proficiency will bring the attention to the latest and most important topics in the gaming world at the moment.
The first panel of the summit is dedicated to the Innovation in Payments in 2021. One of the speakers is Fabrizio Bergamaschi who is part of VP iGaming. Part of this panel will take also Arin, Andriazian, Genia Gurevitz, Simas Simanauskas and Maayan M. Dana. All of the speakers in are holding positions in leading international companies in the gaming industry with years of experience.