This years SBC Digital Summit will provide a completely virtual and interactive conference, exhibition and networking experience to representatives which are  interested in the betting and gaming industry. The event will gather the world’s leading gaming operators, suppliers, regulators and other industry stakeholders. The participants will share the latest developments in sports betting and Igaming.

The CEO panel at this month’s SBC Digital Italia conference and exhibition will gather leaders from Lottomatica, SNAITECH, Sisal and Novomatic Italia where they will  expose their vision for the future of the betting and gaming industry.

The event will take place 28-29 July 2021  and will be fully virtual. The full agenda includes the major issues which both online and retail sectors are facing lately. The speakers will expose insights from the perspectives of operators, suppliers, the regulator, professional sports, government and law enforcement.

One of the high points in is ‘The Sustainable Future of Gaming’ session, which is scheduled for the first day of the event. The topic will study the impact the industry has on the economy and society.

The speakers will review what are the profits that  the industry brings in terms of employment and tax revenue and how can this be balanced with concerns in terms of  player protection. The main goal is finding a sustainable  solution that works for stakeholders across the industry and is acceptable to the Italian public and government.

Four of Italy’s biggest companies  will be represented by their CEOs, who will discuss how this  goal can be accomplished. Guglielmo Angelozzi (Lottomatica), Fabio Schiavolin (SNAITECH), Francesco Durante (Sisal) and Markus Buechele (Novomatic Italia)  will be joined in the Italian gaming summit by moderator Giancarlo Loquenzi, a journalist with RAI Radio 1.

Rasmus Sojmark, Founder and CEO of SBC, said: “We’re delighted to be joined by four of the most influential figures in the Italian industry, all ready to share their thoughts on the future direction of the sector.

“This CEO panel is a must-watch for anyone with an interest in the betting and gaming industry in Italy, as it will be packed with valuable insights, ideas and information about the market.”

The first day in the agenda includes a session exploring one of the possible biggest challenge that the industry is facing today: the proposed changes to the licensing regime and the possibility of the government ordering a complete overhaul of gambling regulation.

The profound programme continues with the panel of CEOs debating how to create a more sustainable future for the industry in Italy. It will be followed by a session that will discuss the changes  which the country’s expanding retail gambling sector has to applying order to support its recovery from the financial hit of the pandemic.

The closing of day one’s agenda is a session that is concentrated on the newest marketing strategies and technology, and a panel about Italy’s leading role in the battle against match-fixing in international sport.

On day two, in the spotlight will be the online market. The main topic that the speakers and participants will discuss will be how the online gaming sector can enhance the growth in player numbers and revenue, that was noticed in the past few years. The agenda includes also  an in-depth look at the potential of esports betting, and an assessment of the future of the Italian poker industry.

The event’s closing panel will review the role of gambling regulators in the international industry, complete with examples of best practice from around the world.

 The SBC Digital Italia will include also a virtual exhibition with 20 leading suppliers showcasing their latest innovations customized for the Italian market, and a selection of networking opportunities.